The Cocobrush handle is made of 100% polypropylene (aka plastic #5), which can be recycled hundreds of times if it reaches the right recycling program. To make sure your toothbrush gets a second life, check out the free oral care recycling programs on Terracycle.
Cocobrush packaging (the box) can be tossed into the paper recycling bin along with your newspapers, magazines, and unrequited love letters.